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Indian Consumers: Studies and Cases for Marketing Decisions
Book Details
Language
English
Condition
GOOD
Binding
Hardcover
No. Of Pages
336
Country
India
Year
1990
Publisher
Tata Mcgraw-Hill Publishing Company Limited
Product Description
Indian Consumers: Studies and Cases for Marketing Decisions by Subhash C. Mehta, a classic reference book on consumer behaviour, marketing research, and purchasing patterns in India. Published by Tata McGraw-Hill, this insightful volume explores real-life case studies and consumer decision-making processes in the Indian market.
